Articles on innovation, startups, engineering, and more.

Our Learnings, User Research
How to run user interviews as a startup founder.

Here are a few lessons I have learned about doing user interviews as a founder….

What are insights?
Innovation, User Research
What are insights?

Insights are patterns in the observations we make in the world.  They give us an…

How to find insights like Steve Jobs?

Here’s the secret — It doesn’t just happen, it takes a lot of effort. There is a…

User Research
#11 things I learned about user research from watching MindHunter

Mindhunter is a Netflix show that revolves around FBI agents who interview imprisoned serial killers…

Experimentation, User Research
How to understand customer needs?

Definition: A customer need is a problem or pain-point that the customer intends to solve…

Our Learnings
Why we closed down a million-dollar business.

We started our last company, SliceBread, in December 2015. Within three months we were able…

User Research
How to analyse user interviews?

Every fifteen minutes of a conversation transcribes to about 2500 words or 5 pages of…