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Blog

Articles about innovation, user research and product discovery.

InnovationOur LearningsUser Research February 6, 2020

Our toxic relationship with sticky notes.

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Product discovery isn't linear.
Innovation February 4, 2020

Discovery isn’t always a linear process. It’s messy.

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Innovation February 4, 2020

The crucial element in service design: user feedback

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Insights in qualitative data
User Research February 4, 2020

From qualitative data to insights

By gathering qualitative data from users, product designers can make out what is available in the market, what the users want and how to fill the gap.

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Our LearningsUser Research January 21, 2020

How to run user interviews as a startup founder.

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What are insights?
InnovationUser Research November 18, 2019

What are insights?

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Innovation November 15, 2019

How to find insights like Steve Jobs?

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User Research November 12, 2019

#11 things I learned about user research from watching MindHunter

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ExperimentationUser Research September 30, 2019

How to understand customer needs?

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Our Learnings September 19, 2019

Why we closed down a million-dollar business.

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