Co-founder and CEO at Epiphany. Passionate about building products. Working to simplify how we can make sense of what customers are telling us - so we can build things they really want.

Innovation, Our Learnings, User Research
Our toxic relationship with sticky notes.

What is a sticky note?  A sticky note is a small rectangular piece of paper…

Product discovery isn't linear.
Discovery isn’t always a linear process. It’s messy.

Creating a product that meets users’ demand is the key to the success of any…

The crucial element in service design: user feedback

Service design isn’t a new concept in the design world. To put it in simple…

Insights in qualitative data
User Research
From qualitative data to insights

By gathering qualitative data from users, product designers can make out what is available in the market, what the users want and how to fill the gap.

Our Learnings, User Research
How to run user interviews as a startup founder.

Here are a few lessons I have learned about doing user interviews as a founder….

What are insights?
Innovation, User Research
What are insights?

Insights are patterns in the observations we make in the world.  They give us an…

How to find insights like Steve Jobs?

Here’s the secret — It doesn’t just happen, it takes a lot of effort. There is a…

User Research
#11 things I learned about user research from watching MindHunter

Mindhunter is a Netflix show that revolves around FBI agents who interview imprisoned serial killers…

Experimentation, User Research
How to understand customer needs?

Definition: A customer need is a problem or pain-point that the customer intends to solve…

Our Learnings
Why we closed down a million-dollar business.

We started our last company, SliceBread, in December 2015. Within three months we were able…