Articles about innovation, user research and product discovery.

February 6, 2020

Our toxic relationship with sticky notes.

Insights in qualitative data
February 4, 2020

From qualitative data to insights

By gathering qualitative data from users, product designers can make out what is available in the market, what the users want and how to fill the gap.

January 21, 2020

How to run user interviews as a startup founder.

What are insights?
November 18, 2019

What are insights?

November 15, 2019

How to find insights like Steve Jobs?

September 30, 2019

How to understand customer needs?

September 19, 2019

Why we closed down a million-dollar business.

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