Co-founder and CEO at Epiphany. Passionate about building products. Working to simplify how we can make sense of what customers are telling us - so we can build things they really want.

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What are insights?
Innovation, User Research
What are insights?

Insights are patterns in the observations we make in the world.  They give us an…

Innovation
How to find insights like Steve Jobs?

Here’s the secret — It doesn’t just happen, it takes a lot of effort. There is a…

User Research
#11 things I learned about user research from watching MindHunter

Mindhunter is a Netflix show that revolves around FBI agents who interview imprisoned serial killers…

Experimentation, User Research
How to understand customer needs?

Definition: A customer need is a problem or pain-point that the customer intends to solve…

Our Learnings
Why we closed down a million-dollar business.

We started our last company, SliceBread, in December 2015. Within three months we were able…

User Research
How to analyse user interviews?

Every fifteen minutes of a conversation transcribes to about 2500 words or 5 pages of…

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