Innovation, Our Learnings, User Research
Our toxic relationship with sticky notes.

What is a sticky note?  A sticky note is a small rectangular piece of paper…

Product discovery isn't linear.
Discovery isn’t always a linear process. It’s messy.

Creating a product that meets users’ demand is the key to the success of any…

The crucial element in service design: user feedback

Service design isn’t a new concept in the design world. To put it in simple…

What are insights?
Innovation, User Research
What are insights?

Insights are patterns in the observations we make in the world.  They give us an…

How to find insights like Steve Jobs?

Here’s the secret — It doesn’t just happen, it takes a lot of effort. There is a…