User Research

Innovation, Our Learnings, User Research
Our toxic relationship with sticky notes.

What is a sticky note?  A sticky note is a small rectangular piece of paper…

Insights in qualitative data
User Research
From qualitative data to insights

By gathering qualitative data from users, product designers can make out what is available in the market, what the users want and how to fill the gap.

Our Learnings, User Research
How to run user interviews as a startup founder.

Here are a few lessons I have learned about doing user interviews as a founder….

What are insights?
Innovation, User Research
What are insights?

Insights are patterns in the observations we make in the world.  They give us an…

User Research
#11 things I learned about user research from watching MindHunter

Mindhunter is a Netflix show that revolves around FBI agents who interview imprisoned serial killers…

Experimentation, User Research
How to understand customer needs?

Definition: A customer need is a problem or pain-point that the customer intends to solve…

User Research
How to analyse user interviews?

Every fifteen minutes of a conversation transcribes to about 2500 words or 5 pages of…