User Research

Our Learnings, User Research
How to run user interviews as a startup founder.

Here are a few lessons I have learned about doing user interviews as a founder….

What are insights?
Innovation, User Research
What are insights?

Insights are patterns in the observations we make in the world.  They give us an…

User Research
#11 things I learned about user research from watching MindHunter

Mindhunter is a Netflix show that revolves around FBI agents who interview imprisoned serial killers…

Experimentation, User Research
How to understand customer needs?

Definition: A customer need is a problem or pain-point that the customer intends to solve…

User Research
How to analyse user interviews?

Every fifteen minutes of a conversation transcribes to about 2500 words or 5 pages of…